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Pinterest has taken the social media world by storm. Initially, the site was written off as a niche site that had little potential for growth, but with millions of users on board, the site is now one of the most popular social networks in the U.S..
Not surprisingly, companies are starting to jump aboard the Pinterest bandwagon, seeing opportunities to enhance their marketing efforts. Of course, like any other marketing medium, there are some major dos and don’ts when it comes to marketing on Pinterest. Your success, in large part, depends on your ability to avoid making these major mistakes.
You should encourage people to Pin your content, and you should make it as easy as possible for them to do so. The simplest way to do this is to add a HYPERLINK “http://pinterest.com/about/goodies/” “Pin It” button (find the “Pin It Button for Web Sites” at this link about ¾ of the way down the page) to the pages of your website and blog. That way, whenever a Pinterest user finds something interesting on your website, they can just click the “Pin It” button and share it with their followers.
People love to see remarkable, unique, and interesting things on Pinterest. You don’t see a lot of stale, typical pictures and content being shared. If you’re Pinning uninteresting, subpar content, your followers will soon stop paying attention to you and abandon you.
Before you Pin anything, ask yourself a simple question, “Who cares?” If you truly believe people will care about what you’re going to Pin, go for it. If not, don’t Pin it.
The cool thing about Pinterest is that it allows you to organize the content you share, creating simple, easy-to-use navigation for visitors to your page. Rather than Pinning everything to a single, disorganized board, create category-specific boards so your followers can easily find the content they’re looking for. Furthermore, this shows that you “get” Pinterest and aren’t just some company half-heartedly trying to jump on the bandwagon.
Yes, you can promote your brand using Pinterest, but that doesn’t mean that every single thing you share should be an ad for your company. Your ultimate goal should be to create a valuable experience for your users. This might mean sharing content that’s not directly from your brand. You can also share content from other websites that you think your followers will find useful, such as how-to information or even funny images.
If you want to build a successful Pinterest presence, you need to understand what your followers want. What type of content are they most interested in liking and sharing? The simplest way to do this is to pay attention to the activity of your followers on Pinterest. Go to their pages. See what they’re Pinning and liking. Then, just keep this in mind as you curate content for your Pinterest page.
Pinterest can be a great tool for driving traffic to your website, increasing brand awareness, making sales, and much more, but it takes time. You will not see results overnight, so if that’s what you’re expecting, don’t waste your time. But if you avoid these mistakes and consistently work on engaging your followers and building a strong Pinterest presence, you will begin to see results over time.
What are some other major Pinterest mistakes to avoid? Share your thoughts by leaving a comment.
Perfection. Every company strives for it, but none ever achieve it. We all desire to please our customers, but the truth is that dealing with angry customers is just a part of doing business. Sometimes, we make mistakes that draw the ire of customers. Other times, a customer is being unreasonable and is simply impossible to please, so there’s nothing you can do to make them happy.
Now, thanks to Facebook, Twitter, blogs, and other social media outlets, angry customers have a bigger platform than ever before to vent and tear your company apart. Remember the old rule, a happy customer tells only a few people, but an angry customer tells dozens (now potentially millions, thanks to social media).
With that in mind, it’s absolutely essential that you understand how to respond when an angry customer attacks. Here are some general guidelines to help you out.
You need to identify what has the customer so riled up before you can address the situation. There’s a good chance they will be pretty detailed in their complaint, so you can use that information to do a little research on your side and figure out exactly what happened and where things went wrong. If the angry customer doesn’t provide any details and just says something along the lines of “(insert company name here) sucks!” then you’ll need to engage the customer to find out exactly what has them so upset.
Responding to customer complaints in a timely manner can help diffuse the situation and show other customers that you really do value your customers. But just be careful that you don’t respond so fast that your emotions get the better of you and you end up in a fight with the customer. Calm down for a second and think about what you’re typing.
Does anyone enjoy apologizing? It’s difficult to swallow your pride and say “I’m sorry,” but it can be the key to diffusing a nasty situation and even winning back an angry customer. Show your human side when you apologize. You don’t have to go into detail about the situation, but just apologize to the customer for their bad experience and let them know that you’ll do whatever it takes to keep it from happening again.
Sometimes, you won’t be able to resolve the issue by commenting back and forth on Facebook or sending 140-character Tweets to the angry customer. You may need to take the conversation elsewhere, like to email, over the phone, or even in person. The whole world might not need to see the nastiness that ensues.
If all goes well, you can win back the angry customer and make them happy once again. If so, ask the customer if they would consider either deleting their original angry post or at least amending it to let everyone know that the situation has been resolved.
Have you ever dealt with an angry customer on one of your social networking pages? Tell us about your experience by leaving a comment.