Still on the fence about Pinterest?
Get off the fence, because this social media site is one of the hottest things going today.
With more than 10 million users, 12 million unique visitors each month, 9 million monthly Facebook-connected users, and the generation of higher levels of referral traffic to websites than YouTube, Google+, and Facebook combined, all signs point to Pinterest providing a great opportunity for savvy marketers to connect with their audience, drive traffic to their websites, and grow their brands.
But knowing that Pinterest offers a chance to build your brand and knowing how to do this are two completely different things. So, how can you actually grow your business with this fast-growing social media site? Here are 7 tips to help you out.
Add a Pinterest button to your site
First things first—add a Pinterest button to your website. You want to have buttons on your blog posts, product pages, and other important pages on your website that allow visitors to instantly share that content on Pinterest. This is an important first step to driving Pinterest traffic back to your website.
Don’t just pin your own content
It’s not all about you. While you do want to promote your own content and drive traffic back to your website, you should share other people’s content as well. Look for great content and photos related to your product or service and pin them onto your boards. This makes you a more interesting, diverse resource to your followers.
Launch Pinterest promotions
It’s a great idea to connect your Pinterest page to your company’s actual activities. For example, you can run Pinterest promotions, where you post great, exclusive deals on your products on your Pinterest page. That way, customers aren’t just liking and sharing the content you’re posting; they’re getting motivated to buy as well.
Get your fans involved
You can’t spread the message all on your own. Crowdsource to get your fans involved. Have them take unique, fun photos with your products. This shows others just how much customers truly love your products.
Put in the time and effort to grow your boards
Just like with anything else, having success with Pinterest means putting in the time and effort to grow your presence on the site. There are no shortcuts to success. You have to put in the time to create, find, and share great content. You have to build relationships with your audience and with Pinterest influencers. This takes time, but if done properly, it can pay off tremendously.
Study your followers
One great thing about Pinterest is that it provides you with rich insights into your target audience’s interests. Take some time to explore the pages of your followers. What type of content are they sharing? What type of content do they like? By understanding this, you can tailor your pins to better match the interests of your followers.
Add keywords and hashtags to your pins
Get found by optimizing your pins with relevant keywords and hashtags. For example, you might add “#food, #desserts, #cupcakes, #yummy” to a pin sharing a photo of a cupcake your restaurant serves. This will help people who are searching for specific content on Pinterest find you.
Is your business on Pinterest? Why or why not?
Share your thoughts by commenting below.