Pinterest has taken the social media world by storm. Initially, the site was written off as a niche site that had little potential for growth, but with millions of users on board, the site is now one of the most popular social networks in the U.S..
Not surprisingly, companies are starting to jump aboard the Pinterest bandwagon, seeing opportunities to enhance their marketing efforts. Of course, like any other marketing medium, there are some major dos and don’ts when it comes to marketing on Pinterest. Your success, in large part, depends on your ability to avoid making these major mistakes.
Mistake #1: Not having a “Pin It” button on your website
You should encourage people to Pin your content, and you should make it as easy as possible for them to do so. The simplest way to do this is to add a HYPERLINK “http://pinterest.com/about/goodies/” “Pin It” button (find the “Pin It Button for Web Sites” at this link about ¾ of the way down the page) to the pages of your website and blog. That way, whenever a Pinterest user finds something interesting on your website, they can just click the “Pin It” button and share it with their followers.
Mistake #2: Pinning uninteresting content
People love to see remarkable, unique, and interesting things on Pinterest. You don’t see a lot of stale, typical pictures and content being shared. If you’re Pinning uninteresting, subpar content, your followers will soon stop paying attention to you and abandon you.
Before you Pin anything, ask yourself a simple question, “Who cares?” If you truly believe people will care about what you’re going to Pin, go for it. If not, don’t Pin it.
Mistake #3: Not categorizing your pins
The cool thing about Pinterest is that it allows you to organize the content you share, creating simple, easy-to-use navigation for visitors to your page. Rather than Pinning everything to a single, disorganized board, create category-specific boards so your followers can easily find the content they’re looking for. Furthermore, this shows that you “get” Pinterest and aren’t just some company half-heartedly trying to jump on the bandwagon.
Mistake #4: Treating Pinterest like an ad page
Yes, you can promote your brand using Pinterest, but that doesn’t mean that every single thing you share should be an ad for your company. Your ultimate goal should be to create a valuable experience for your users. This might mean sharing content that’s not directly from your brand. You can also share content from other websites that you think your followers will find useful, such as how-to information or even funny images.
Mistake #5: Not taking the time to learn what your followers want
If you want to build a successful Pinterest presence, you need to understand what your followers want. What type of content are they most interested in liking and sharing? The simplest way to do this is to pay attention to the activity of your followers on Pinterest. Go to their pages. See what they’re Pinning and liking. Then, just keep this in mind as you curate content for your Pinterest page.
Mistake #6: Expecting immediate success
Pinterest can be a great tool for driving traffic to your website, increasing brand awareness, making sales, and much more, but it takes time. You will not see results overnight, so if that’s what you’re expecting, don’t waste your time. But if you avoid these mistakes and consistently work on engaging your followers and building a strong Pinterest presence, you will begin to see results over time.
What are some other major Pinterest mistakes to avoid? Share your thoughts by leaving a comment.